Trusted, Expert, Marketers.

The Digital Marketing Agency for Independent, Scalable Businesses

Creating a solid marketing plan is essential for any business, but especially for small and medium-sized enterprises (SMEs), where every decision counts. A strong marketing plan offers direction, maximises your return on investment, and helps your brand to stand out in a competitive marketplace.

If you’re currently looking to build on your own successes and create a marketing plan, here’s how to tackle your plan, setting the foundations for marketing success.

https://youtu.be/H3m47cEQ-64?si=GoGKZBwj7HgruYDQ
Brow Header

Using a combination of data driven decisions, decades of experience and client collaboration, Plinkfizz delivers world-class, results focussed marketing campaigns for multigenerational businesses with ambition. As a leading Digital Marketing Agency in Stoke-on-Trent, Plinkfizz capitalises on its central location to support the marketing for independent businesses across Staffordshire, Cheshire, Derbyshire and beyond.

Brow Header

Why Choose Plinkfizz as your Digital Marketing Agency

Our knowledgeable and strategic approach to marketing provides successful, intelligent thinking for sales and growth transformation. We give you the chance to build stronger relationships and lifetime value with your customers.

We understand and work with the world’s best platforms. This means we can bring effective tailor-made marketing solutions to the biggest global platforms.

Our full-service integrated approach to marketing for independent businesses means that our teams collaborate to meet preset business goals.  

We specialise in providing B2B and B2C marketing services for independent companies in many industry sectors, including manufacturing, engineering and professional services.

Case Studies

Trusted Results

Digital Marketing Campaigns which achieve results

169%
%

increase in sales 
month on month

968%
%

return on investment

257%
%

increase in sales 
month on month

Hear from our clients

OUR SERVICES

Our Data Driven Marketing Services

We are a creative, integrated marketing agency supporting scalable, independent businesses in a range of sectors. We have expertise in a multitude of marketing disciplines spanning traditional marketing services, digital marketing services, brand strategy, user focussed website design and development, ecommerce marketing, effective content marketing and more.

Digital Marketing

Demonstrating the latest knowledge and expertise across many social media and digital platforms, we adapt digital marketing campaigns to generate goal-oriented results.
Website Design and Development

Using industry leading technologies and software, we design user-experience focussed websites, developed with ease of use and specialist functionality in mind.
Website SEO

With a deep understanding of the latest search requirements and quality content, that aligns with Google’s Experience, Expertise, Authoritative and Trustworthiness (EEAT) guidelines, our excellent on-page and….
Branding and Brand Strategy

Our experienced designers help brands define their position in the marketplace through well researched and creative branding. They take your brand identity showcase it to the market with memorable and impactful brand campaigns.
Digital and Traditional PR

By identifying your audience and where they get there information, our PR specialists tailor tactical and creative public relation campaigns to put your brand in front of your ideal audience, generating coverage, backlinks and raising your profile.
Social Media Marketing

Social media algorithms change as quickly as the weather. And with that, so does public behavior online. This awareness coupled with a deep understanding of our customers’ businesses and their audience, allow us….

Reduced ad spend for a time and attendance product by 70%, 
increased click through rate by 4X

Our Trusted Marketing Approach

We make data-informed decisions guided by analytics and customer insights to create bespoke marketing strategies with real results. Our goal-oriented approach means we focus on marketing for independent businesses with purpose. Whether this focuses on KPIs such as sales, engagement and brand awareness, we ensure our strategy aligns with your requirements.

Our humble and intelligent approach sees us focus on continual optimisation and review of campaigns, meaning we can change tactics quickly to improve results and to meet changes in industry trends or algorithm updates. We make sure every penny is well spent. Our customer service driven method is what makes us one of Staffordshire’s best marketing agencies.

Video One Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

https://youtu.be/H3m47cEQ-64?si=GoGKZBwj7HgruYDQ

Video Two Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

News & Resources

Why Brands Choose Plinkfizz?

When you partner with Plinkfizz, you gain access to:

We don’t believe in one-size-fits-all marketing. We believe in strategies designed for growth.

A strategy tailored 
to your audience 
and goals. 

Measurable results that drive ROI.

Transparent reporting so you see what’s working.

Digital Marketing Strategy: 
A Roadmap for Success

A well-designed digital marketing strategy is the foundation of a successful campaign. At Plinkfizz, we create strategies built on data, creativity, and measurable goals. 

Our digital marketing strategy services include: 

  • Audience research and persona development.
  • Channel selection (SEO, PPC, social media, email, PR).
  • Messaging and content planning.
  • Goal setting and KPIs.

Digital Marketing Audits: 
Clarity Before Action

A well-designed digital marketing strategy is the foundation of a successful campaign. At Plinkfizz, we create strategies built on data, creativity, and measurable goals. 

Our digital marketing strategy services include: 

  • Audience research and persona development.
  • Channel selection (SEO, PPC, social media, email, PR).
  • Messaging and content planning.
  • Goal setting and KPIs.

Audience Outreach: Connect with the Right People

Successful digital marketing isn’t just about visibility – it’s about connecting with the people who matter most to your business.

Plinkfizz helps brands with:

With a focus on building relationships, not just clicks, we make sure your outreach turns into meaningful engagement and conversions.

Our branding work drives results by

01 . Understanding target audiences 

Identify your target market to figure out how they want or need to be marketed and communicated to. If you operate in the engineering sphere you will need completely different branding to someone selling moisturiser. Similarly, though, civil engineers will need very different branding from someone in aerospace manufacturing.

02 . Creating a personality

Identify your target market to figure out how they want or need to be marketed and communicated to. If you operate in the engineering sphere you will need completely different branding to someone selling moisturiser. Similarly, though, civil engineers will need very different branding from someone in aerospace manufacturing.

03 . Creating an identity

Identify your target market to figure out how they want or need to be marketed and communicated to. If you operate in the engineering sphere you will need completely different branding to someone selling moisturiser. Similarly, though, civil engineers will need very different branding from someone in aerospace manufacturing.

Our branding strategies make you, you

After brand strategy development, we apply our findings to a full suite of marketing channels that suit the needs of your business. 
This could be a range of activities including:

Print Design
Website Design
SEO
Email Marketing
Social Media Campaigns

FAQs for brand strategy

What is brand strategy?

  • Audience research and persona development.
  • Channel selection (SEO, PPC, social media, email, PR).
  • Messaging and content planning.
  • Goal setting and KPIs.

Can you get a brand strategy template?

  • Audience research and persona development.
  • Channel selection (SEO, PPC, social media, email, PR).
  • Messaging and content planning.
  • Goal setting and KPIs.

Why Brand Strategy Matters?

  • Audience research and persona development.
  • Channel selection (SEO, PPC, social media, email, PR).
  • Messaging and content planning.
  • Goal setting and KPIs.

What is brand strategy?

  • Audience research and persona development.
  • Channel selection (SEO, PPC, social media, email, PR).
  • Messaging and content planning.
  • Goal setting and KPIs.

Can you get a brand strategy template?

  • Audience research and persona development.
  • Channel selection (SEO, PPC, social media, email, PR).
  • Messaging and content planning.
  • Goal setting and KPIs.

Our People

Fiona Hawkins
Managing Director

Overseeing strategic campaigns for clients across manufacturing, education, retail, and professional services. With a data-driven approach and years of experience, Jade delivers measurable, results-focused marketing success.

Kirsty Rushton
PR & Operations Director

Overseeing strategic campaigns for clients across manufacturing, education, retail, and professional services. With a data-driven approach and years of experience, Jade delivers measurable, results-focused marketing success.

Paul Hawkins
Business Innovation Director

Overseeing strategic campaigns for clients across manufacturing, education, retail, and professional services. With a data-driven approach and years of experience, Jade delivers measurable, results-focused marketing success.

Brennah Lawton
Head of Studio

Overseeing strategic campaigns for clients across manufacturing, education, retail, and professional services. With a data-driven approach and years of experience, Jade delivers measurable, results-focused marketing success.

Jade Tomlinson
Senior Account Manager

Overseeing strategic campaigns for clients across manufacturing, education, retail, and professional services. With a data-driven approach and years of experience, Jade delivers measurable, results-focused marketing success.

    Join our team and grow your career with creativity, collaboration, and purpose.

    Our knowledgeable and strategic approach to marketing provides successful, intelligent thinking for sales and growth transformation. We give you the chance to build stronger relationships and lifetime value with your customers.

    • 01. B2B Website Design & Development 

      A high converting B2B website isn’t just the shop window for the business – it needs to have a great user journey, drive enquiries and showcase the brand and offerings.  
       
      We understand this at Plinkfizz – which is why we work closely with your team to design and develop a bespoke B2B website that works across all devices. Will integrate the latest industry tools and plugins and is fully SEO-optimised in content and technology. This will enable it to rank high above its competitors.

      Whether you need a lead-generating landing page or a full corporate website, our team ensures your online presence matches your ambitions. 

    • 02. B2B Website Design & Development 

      A high converting B2B website isn’t just the shop window for the business – it needs to have a great user journey, drive enquiries and showcase the brand and offerings.  
       
      We understand this at Plinkfizz – which is why we work closely with your team to design and develop a bespoke B2B website that works across all devices. Will integrate the latest industry tools and plugins and is fully SEO-optimised in content and technology. This will enable it to rank high above its competitors.

      Whether you need a lead-generating landing page or a full corporate website, our team ensures your online presence matches your ambitions. 

    • 03. B2B Website Design & Development 

      A high converting B2B website isn’t just the shop window for the business – it needs to have a great user journey, drive enquiries and showcase the brand and offerings.  
       
      We understand this at Plinkfizz – which is why we work closely with your team to design and develop a bespoke B2B website that works across all devices. Will integrate the latest industry tools and plugins and is fully SEO-optimised in content and technology. This will enable it to rank high above its competitors.

      Whether you need a lead-generating landing page or a full corporate website, our team ensures your online presence matches your ambitions.